Jessica Tan

AI Transformation, Growth & Product Executive

Strategy decides.
Change delivers.
I've owned both.

I work with CEOs and PE-backed, growth-stage companies to drive the product, process and people change where AI and transformation programmes stall. Having built an AI product hands-on, I help teams turn AI into results that show up in the P&L.

Jessica Tan

Based in Berlin
Working internationally

How I deliver

AI transformation

Helping leadership teams land AI where it earns its keep, and steering CEOs through the people and process change that makes it stick.

Commercial growth and go-to-market

Clarifying where to play, strengthening propositions and pricing, and converting opportunity into measurable revenue.

Product and operating-model transformation

Connecting customer needs, commercial priorities and execution into products and operating models that create real enterprise value.

Selected impact

€25m+

Revenue and synergies delivered through M&A and post-merger integration across three acquisitions, within three years.

€200m

Commercial strategy mobilised with 60+ cross-functional stakeholders, and across 11 European markets.

10% → 50%

After-sales contract uptake grown by redesigning the customer journey, commercial proposition and delivery model.

20%

Improvement in workforce utilisation through operational redesign and dispatch optimisation.

Experience

Twenty years in commercial and product leadership, the last fifteen focused on transformation, across energy, real-estate marketplaces, FMCG and climate-tech, in Germany, the UK, France and Australia, including PE-backed and scale-up environments.

Chief Strategy & Transformation Officer

GM Smart Home

Chief Product Officer

Current venture

Building POWER Kinds, an AI personality product, partnering with a professor at ESMT Berlin. Brand strategy through technical build, now in private beta. Available for senior interim, fractional and advisory mandates spanning transformation, commercial growth and portfolio value creation, with PE-backed and growth-stage companies.

Let's discuss what results you want.

For fractional leadership, advisory and selected consulting engagements.